Billionaire Jack Ma Adopts ‘Moneyball’ Approach to China Sports
- Alisports plans to triple users of platform to 100 million
- Company is using marathons to test its big data approach
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Think of it as “Moneyball” for e-commerce.
Just as professional sports teams have used reams of data to maximize performance, Chinese billionaire Jack Ma is turning to analytics to get the most out of fans and change the way athletic events are managed and people shop for gear.