Nascar will crown its 2018 champion following the Ford EcoBoost 400 2018 Monster Energy Nascar Cup Series Championship race at Homestead-Miami Speedway Sunday, and Snapchat will be a key part of its social pit crew.
Full race highlights will be available on Snapchat for the first time via new Snapchat Discover show NASCAR Highlights, which will cover pre-race events through the trophy presentation in Victory Lane.
Fans both watching the race around the world and in attendance at Homestead-Miami Speedway will be able to share their race-day Snaps to a premium Our Story on Snapchat Discover, and Nascar said in a release that it will provide “an expertly curated look at the day through publicly submitted video and photo Snaps (and) a unique, behind-the-scenes look at the Monster Energy Nascar Cup Series Championship from the perspective of fans and drivers.”
Snapcodes will be featured on racecars during the Ford EcoBoost 400, with some drivers featuring their...
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