NFL Prospects Become Social-Media Stars Long Before Draft

Restrictive NCAA rules don’t prevent athletes from turning into online personalities

Benny Snell

Photographer: Isaac Janssen/University of Kentucky

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Benny Snell has grown a lot since high school.

Lightly recruited when he arrived at the University of Kentucky, Snell left three years later as the school’s all-time leader in both rushing yards (3,873) and touchdowns (48). He’s now one of the top running backs available in this week’s National Football League draft.