NCAA Sees Dollar Signs in Sports Stats, Signs 10-Year Data Deal
- U.K.-based Genius Sports will compile and sell NCAA stats
- Broadcasters, fan sites are obvious customers, bookmakers too
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For years, college sports stats and records have existed in hundreds of different places, with individual schools and conferences doing their own collection, aggregation and distribution.
The National Collegiate Athletic Association is finally changing that. The NCAA has signed a 10-year partnership with U.K.-based Genius Sports to centralize the data, and ideally make some money off it.