NFL Is Bullish on Its $25 Billion Revenue Goal Ahead of Super Bowl
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Photographer: Doug Pensinger/Getty Images
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NFL executive Brian Rolapp has an old photo on the wall of his office, hanging right in his line of sight. It shows a group of prep-school football fans so captivated by a game that they ignore a building engulfed in flames behind them.
“Without exaggeration, it sits in a place where I look at it every day,” said Rolapp, the chief media and business officer for the National Football League.