NBA Stars Make It Easier for You to Watch Them Play Esports
- Emerging sport does victory dance as revenue nears $1 billion
- Epic Games said to seek $25 million for Fortnite World Cup
Photographer: Noam Galai/Moment RF/Getty Images
This article is for subscribers only.
The National Basketball Players Association signed a deal with ReadyUp, linking up with an app that helps esports fans track and watch their favorite online gamers.
Under the deal announced Tuesday at Esports Rising, a Los Angeles conference put on by Sports Business Journal, the league’s stars will have an opportunity to profit from the online video-game leagues they take part in, according to Payne Brown, president of the group’s marketing arm.