NFL-Backed Data Firm Gears Up for Surge in U.S. Sports Betting
Photographer: Al Bello/Getty Images
This article is for subscribers only.
Sportradar AG, a data provider backed by the NFL and Michael Jordan, is launching a new sports-gambling marketing company, seeking to capitalize on the rapidly growing billion-dollar industry.
Called Ad:s, the company will help sports books reach new customers through TV, radio, internet and digital-video marketing. It will also help companies navigate local jurisdictions’ laws and regulations regarding gambling ads, especially as more U.S. states mull legalizing sports betting.