The Kansas City Chiefs and Los Angeles Chargers surged on Facebook, Twitter and Instagram during weeks 13 through 15 of the National Football League season, according to social marketing firm Unmetric.
The Chiefs posted the highest growth on Facebook from Nov. 29 through Dec. 16, as well as the highest engagement on Facebook and Instagram, while the Chargers led Twitter in growth and engagement.
The Chicago Bears saw the highest growth on Instagram during the three-week period.
Unmetric analyzed all 32 teams in the league on the three social networks from Nov.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in