Baseball Signs Deal Giving Sportradar Exclusive Data for Wagers
- The Swiss firm will be middleman for international sportsbooks
- Sportradar also has pact with National Basketball Association
Photographer: Tom Szczerbowski/Getty Images
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Major League Baseball signed a multiyear contract authorizing Sportradar AG to sell its official data to bookmakers and media companies in the U.S. and abroad, staking a claim to an expected surge in legal sports betting.
Starting with the 2019 season, the Swiss firm will be exclusive gatekeeper for MLB data in international markets, serving as a middleman for sports-betting operators that want to offer in-game bets on MLB games, according to a statement. It will do the same in the U.S. on a nonexclusive basis.