Champion Accidentally Hit the Fashion Jackpot

On a recent Tuesday at the newly opened Champion store in Philadelphia’s Center City, the brand’s oversize red, white and blue “C” is everywhere: across the chest of thick cotton sweatshirts, down the sides of track pants and on the front of baseball caps. A couple of 20-somethings sift the clothing racks during the lunch hour. They drift through the aisles like wandering billboards.

Jasmine Satchell stopped by with a friend to check out the customization area on the top floor and perhaps buy a hoodie and get it personalized. Already a fan of the company, she wore a gray Champion hoodie and had a dark blue beanie on top of her twists. “I obviously love the brand,” Satchell said, pointing to the logo on her chest. “Everybody can wear Champion. My mom can rep Champion—and my grandma probably can, too.”