Super Heroic Receives $3M Investment from Foot Locker

Super HeroicSuper Heroic, Inc., an Oakland, Calif.-based tactical play and entertainment company whose mission is to inspire children to be more active through play, received a $3m Series Seed II investment from Foot Locker, Inc. (NYSE: FL), a New York-based specialty athletic retailer.

With the investment, which brings the total raised by Super Heroic to $10m since it was founded in 2016, Foot Locker is taking a minority stake in the company.
As part of the investment, Kids Foot Locker will be the first brick-and-mortar retailer of Super Heroic products in the U.S.

Co-founded by Jason Mayden and Harshal Sisodia, Super Heroic is a lifestyle brand that designs, manufactures and markets innovative footwear, clothing and accessories combining technical functionality and high-performance designed products specifically created for children.

Led by Richard Johnson, Chairman and CEO, Foot Locker is a specialty athletic retailer that operates approximately 3,270 stores in 27 countries in North America, Europe, Asia, Australia, and New Zealand through its Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction, Runners Point, Sidestep, and SIX:02 retail stores, as well as its direct-to-customer channels, including Eastbay.com.

Foot Locker will serve as a board advisor to Super Heroic, partnering with the company on various growth initiatives from product to content.

FinSMEs

04/01/2019

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