Genies Uses Famous Athletes, and Their Money, to Take On Bitmoji

The Los Angeles-based startup bets big names from the NBA and NFL will help make its avatar app the next big thing.

Ndamukong Suh of the Los Angeles Rams, in Genie form.

Source: Genies Inc.
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Genies Inc. is one of those tech startups that looks to athletes and celebrities for some additional endorsement buzz. But what makes this company different is that it also wants their money. Genies offers superstars a chance to get in on the ground floor of something that might make them richer than they already are. At least, that’s the plan.

First, let’s explain what Genies is. It’s a mobile app, which rolls out Monday, that allows you to build a three-dimensional cartoon version of yourself—one that looks and acts like you. So when you message friends, a mini-you mimics what you say.