Twitter is taking to the ice with #HockeyTwitter, a new content series and batch of features for fans of the National Hockey League.
The social network introduced #HockeyTwitter with this video featuring superfan Jay Baruchel and several NHL players.
Including #HockeyTwitter in a tweet also generates a hashtag-triggered emoji.
Finally, Twitter introduced “follow packs,” enabling fans to follow lists of NHL superstars and the sport’s top commentators with one click.
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