Sports
Premier League Inks Global Sports Betting-Data Deal With Genius
- Betgenius division to collect data from more than 4,000 games
- Genius was sold to private equity firm Apax Partners last year
Liverpool's Dutch defender Virgil van Dijk.
Photographer: Christof Stache/AFP via Getty Images
The English Premier League, which features global soccer brands such as Manchester United, Chelsea and Liverpool, has selected Genius Sports Group to exclusively collect and distribute its data to betting companies worldwide.
Next season, Genius will replace Perform Group, which agreed last month to be sold to Vista Equity Partners by billionaire Len Blavatnik’s DAZN Group. Financial terms of the multiyear deal with Genius weren’t disclosed.