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Proper Delve: Budweiser digs up plan for Donald Cerrone-branded cans for UFC 246

Conor McGregor has his own Proper No. Twelve Irish whiskey. And for this week at least, his next opponent has his own beer … sort of.

Budweiser, a longtime sponsor for Donald Cerrone, has made special cans for “Cowboy” that will be available in Las Vegas this week ahead of UFC 246. The cans’ labels name Cerrone as “The Great American,” and the opposite side touts some of his all-time UFC records.

The front of the cans have a quote from Cerrone about his blue-collar mentality.

“I want all of the blue collar American working class people to know that I’m out there fighting for them,” the can reads in part.

Cerrone (36-13 MMA, 23-10 UFC) fights McGregor (21-4 MMA, 9-2 UFC) in a welterweight bout in the main event Saturday at UFC 246, which takes place at T-Mobile Arena in Las Vegas. The main card airs on pay-per-view following prelims on ESPN and early prelims on UFC Fight Pass/ESPN+.

Brett Okamoto from UFC broadcast partner ESPN talked to Cerrone about his new can in the video below.

McGregor is returning for the first time since a lightweight title fight loss to Khabib Nurmagomedov at UFC 229 in October 2018. He’s more than a 3-1 favorite in the fight and is looking for his first UFC win in more than three years.

McGregor has just one MMA fight (and a highly profitable boxing match) since his November 2016 win over Eddie Alvarez to become a two-division champion. Over the same period, Cerrone has fought 11 times.

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